Email Bounce Meaning: What causes an email to bounce
If you can’t figure out how to prevent email bounces, email marketing is pointless. Low email deliverability will be the outcome of high bounce rates, which harm the reputation of your sender.
Understanding email bounce meaning and learning how to stop them are so crucial.
I’ll go over all you need to know about email bounce rates and what an email bounce is in this post. Which of the six email bounce kinds are they? How can email bounces be decreased? Therefore, let’s get going right now.
Email Bounce Meaning
Email bounce refers to the delivery failure of an email to reach the inbox.
The percentage of emails that are not delivered to the client is known as the email bounce rate.
Email bounce rate calculation formula: (Number of bounces / Number of sent emails) × 100.
What causes an email to bounce?
Email bounce is caused due to few client-side problems, such his mailbox being full, the server being down, or the email address not existing. If the client has blocked the sender’s domain or marked the email as spam, the email may also bounce in this situation.
Types of email bounces:
Soft bounce, hard bounce, transient bounce, block bounce,fraud/ abuse bounce, general Bounce are the six types of email bounces.
→All the types of email bounces are explained over here
Good bounce rate
Between different industries, there are differences in the email bounce rates. For instance, the expected bounce rate for the electronics and computer industries ranges from 1.02 percent to 0.70 percent.
The maximum bounce rate across all industries is 2 percent on average.
Ways to reduce Email Bounce Rate
There are many ways by which you can reduce your email bounce rate.
